I’ve been using distribution systems since my first day in a travel agency. Over the years, I hopped between systems. Amadeus in one office, Sabre or Travelport in another—whichever tech stack the desk required. From the agency’s perspective, I had no idea how these systems worked in terms of cost. We weren’t paying fees; sometimes, we even earned incentives to book through a particular channel. The moment it clicked for me came during IATA’s Commercial Airline Foundations co