Over the past 8 years, I’ve tried to explain What is a GSA and what does in a traditional manner talking about sales, marketing and...

I remember a thought-provoking question a client once asked when they were preparing to launch an airline: “How do we sell tickets?” They were filled with excitement and ambition, eager to understand how the industry truly works. At first, this question seemed straightforward. But the more I considered it, the more I realized how layered and complex the answer truly is. Selling tickets isn’t just about listing flights online—it’s about building a strategic distribution networ

Imagine you’re a travel agent navigating today’s aviation world. A passenger needs their ticket reissued after an unexpected schedule...